StudioGlyphic

...from the University of Pennsylvania's National Annenberg Election Survey. 3/5-11. MoE 3%:

Have you seen, heard or read about George W. Bush's new television ads for his re-election campaign?

Yes, seen ads           39%
Yes, heard or read      21
No                      39

(Asked of half sample A) As you may know, one of those television ads shows pictures of the damage in New York when terrorists attacked on September 11th, 2001. How appropriate do you think it is to show these pictures in the ads?

                        All GOP Dem Ind Con Mod Lib
Very appropriate        18% 41%  8% 12% 30% 10% 12%
Somewhat appropriate    23  28  15  29  28  24  16
Somewhat inappropriate  18  15  19  19  20  18  18
Very inappropriate      36  13  54  35  16  46  50

(Asked of half sample B) As you may know, one of those television ads shows a picture of firefighters carrying a body covered with the American flag at the site of the September 11th terrorist attacks in New York. How appropriate do you think it is to show this picture in the ads?

                        All GOP Dem Ind Con Mod Lib
Very appropriate        14% 30%  4% 13% 19% 13%  8%
Somewhat appropriate    24  35  16  21  31  23  11
Somewhat inappropriate  20  19  20  21  16  24  19
Very inappropriate      34   8  53  36  22  34  53

So, if the purpose of the ad was to rally the base, then they did okay (even though nearly 1/3 of Republicans thought the ads were inappropriate to some degree). But if they were designed to bolster the president amongst independents, the ad fare poorly.